Case Study

Sabah’s First Animal Adoption Campaign by Buzzy Bee

The introduction of Sabah's first open-to-the-public animal adoption campaign posed significant challenges, including concerns regarding the proper care and potential regulatory disputes surrounding the animals. However, despite these initial obstacles, we tackled each hurdle with determination and perseverance. Through careful planning and collaboration, we overcome these challenges, emerging with even greater confidence in the success of the campaign. Our unwavering commitment and belief in the cause enabled us to navigate through the complexities, ensuring that the campaign would ultimately thrive.

“We are aware that making a bigger impact on animal adoption requires continuous dedication, creativity, and collaboration. By implementing these and many more strategies and plans, we aim to create a positive change in the lives of animals and inspire others to consider adoption as a compassionate choice.”

— Rina Jeremiah, Founder of Buzzy Bee & AAC.

In October 2022, Buzzy Bee successfully organized a groundbreaking two-day event at Funky Farm, Kepayan, with the invaluable support of like-minded individuals. This remarkable occasion united people from diverse backgrounds, providing a platform to discuss the impactful work undertaken to improve the lives of animals and outline future plans.

Among the notable speakers was Puan Faridah Malai, a compassionate individual who has devoted over a decade to personally feeding stray dogs throughout Kota Kinabalu. Her insightful presentation shed light on the issue of stray overpopulation and emphasized the significance of Trap Neuter Release (TNR) programs. Miracles Mission, an esteemed organization, showcased their resources and shared valuable insights on the implementation of TNR initiatives. The prevalence of TNR as an effective means of reducing the number of stray animals resonated deeply with pet owners in attendance, prompting a reconsideration of their decision not to neuter their pets.

The event served as a profound learning experience, offering a comprehensive understanding of the commendable efforts undertaken by various organizations to ensure the well-being and safety of animals. Attendees were inspired to explore opportunities for their own involvement and support.

The two-day event proved to be an enriching experience, not only providing valuable insights on responsible pet ownership and animal care but also yielding significant financial support for the three participating NGOs. Moreover, the event turned out to be a life-changing moment for a fortunate little puppy, as it found its forever home amidst the gathering. Through a combination of education, fundraising, and adoption success, the event showcased the power of community engagement and collective efforts in making a lasting impact on the lives of animals.

It is essential to approach animal adoption campaigns with compassion, sincerity, and a genuine commitment to making a positive impact on animal welfare.
Our aim is to educate and raise awareness about the importance of animal adoption. By sharing compelling facts and statistics, we emphasize the transformative benefits of adopting animals, including saving lives, reducing pet overpopulation, and providing loving homes to those in need. We are proud to collaborate with reputable animal shelters and rescue organizations in our area, working together to support their adoption efforts. Through heartwarming success stories, we highlight the joy and fulfillment that come from giving animals a second chance at life. We provide clear information on the adoption process, addressing any concerns and misconceptions potential adopters may have. By promoting adoption events, sharing inspiring stories, and offering incentives, we strive to create a community of responsible pet owners who understand the rewards of adoption
Our goal is to make a positive impact on animal welfare by actively engaging with our audience, fostering a sense of connection, and leading by example in our commitment to animal adoption.
    Purpose
    To raise awareness on animal rescue/adoption and to help animal shelters build capital to care for the animals.
    Why do we do this:
    “There are more surrendered and abandoned animals than adoptions, causing animal shelters to be overcrowded”- New Strait Times, 2022. During the pandemic, as every social media platforms, newspapers and radio report on the struggles that humans are going through during the pandemic, there was little to no mention of the struggles animals were going through. Many of the animal welfare organizations were struggling with feeding their animals and are becoming overcrowded as many more pet owners decide to abandon their pet because of the fear of contracting covid through their animals (this is impossible by the way!).
Buzzy Bee did their research and spoke to NGOs such as Society for the Prevention of Cruelty to Animals (SPCA), Borneo Animal Welfare Society Sabah (BAWSS) and much more on how they are coping during the pandemic. Most of them reported having limited food for the animals in their care, not having enough money to buy meds and care for those that are not well and also a lack of help as many go into isolation as the priority becomes their own care. As we understand the fear that the pandemic has caused for many of us, we tend to forget about those who don’t have a voice to speak up and ask for help.
We’re here to remind them that they too need help, care and love to not only survive, but to live a beautiful happy life too.
Buzzy Bee generates no profit through running these marketing campaigns nor will we ever ask for compensation. Everything we make goes back into helping these organizations and the animals in their care.
NGO’s we have worked with:
    SPCA Logo
    BAWSS Logo
    Miracles Mission Logo
Previous Speakers and Participants:
    Ms. Tracy Dukim, Borneo Animal Welfare Society Sabah.
    Pn. Farah Diana, DVS
    Faridah Malai, SPCA KK
    May, Miracles Mission
    Dr Wong Siew Te, Borneo Sun Bear Conservation Centre
    Dr Wendy Cheng
    Dr Anna Iwankowska
With each passing year we hope and plan to leave an even bigger impact through various strategies such as:

    Expanding outreach efforts:
    We do this through leveraging various channels such as social media platforms, community letters, newspaper articles and local media outlets. Regularly sharing adoption success stories, informative content and as well as constantly looking for collaborative opportunities.
    Organize adoption events:
    Offering animal shelters and rescue organizations a platform to create engaging and inclusive experiences that attract potential adopters.
    Foster a supportive community:
    Building a strong and supportive community around animal adoption. By creating online forums, social media groups and offline meet ups where pet owners, adopters and animal lovers connect and share their experiences and provide support to one another. Encouraging them to share adoption stories and post updates on the status of their pet and their journey.
    Providing education resources:
    Especially after our first animal adoption event we have found that education resources on responsible pet ownership, basic training and pet care is very important and should not be taken lightly. These resources will be available for free for download either through Buzzy Bee website or AAC’s instagram account.